One of the greatest lessons every female entrepreneur can learn is that soul and strategy are not to be regarded separately. In fact, your soul guides your strategy; and your soul is the driving force behind all your efforts, thanks to which you persevere and eventually succeed.
What Is Soul?
There are many definitions given for the concept ‘soul’, depending on the philosophical standpoint espoused. As an entrepreneur, it is useful to conceive soul as your full awareness and consciousness, with which you decide on the goals that matter to you individually; and also build and apply your business strategy effectively. You can only achieve success if your goals are set to fulfill your soul’s ardent desires. Naturally, you also need to have the courage to do it; and you find this courage when you believe in your capabilities. The most excellent results can be obtained when you are engaged in activities with the full participation of your soul. When your strategy corresponds to your innermost longings, magnificent things start happening.
A Magical Alignment
It is the magical alignment of soul and strategy that will make you reach and even exceed your goals. As an entrepreneur drawing on the gifts your soul, you should be a visionary, but also able to make practical considerations. So it is useful to design a strategy that should normally span over a period of 3-5 years, or even longer. In this process, you
- determine the scope of your business,
- decide on the direction that should be followed,
- specify targets,
- collect data about the identity and habits of your clients,
- reflect on the skills and the appropriate tactics that need to be deployed,
- make a budget plan, and
- determine how to coordinate your business activities.
A Few More Considerations
Remember that your strategy may need to be adapted; if something is not working, you will need to do it in a different way. As a female entrepreneur, you exist in a highly competitive environment; therefore, you may also need to re-position your business to create competitive advantage, depending on market feedback; you may need to change focus, tactics, and targets; but when your strategy is aligned with your soul, you are ready to go through all the necessary stages of transformation that will support your business as it grows. Take time to nurture and bring forward the gifts from your soul. They serve as a guide, valuable source of energy, and inner guide for what will flourish as an entrepreneur.
If you need to discuss more about achieving a magical alignment of soul and strategy, contact me at http://goo.gl/Dxb5Ei.
