Are you a woman entrepreneur with the ambition to launch a startup? The way you see yourself can be the critical factor that determines whether you succeed or not. If you are experiencing low confidence, chances are you aren’t able to present your ideas in an effective, convincing manner. The passion that you have can get lost in the doubts that you carry. So what can you do to be more of an impactful woman entrepreneur?
Confidence Issues
Studies show that women tend to undervalue their skills, abilities, and potential to transform the world with innovative entrepreneurship; but the problem is more complicated than this. According to Entrepreneur.com, for women entrepreneurs, confidence is not a personal, but an ecosystem issue. Women need to have access to the tools, resources, backing, and contacts that all entrepreneurs need to thrive. Most men have these without even realizing it, but women often lack them due to negative attitudes and prejudice: People are twice as much likely to respond positively to the same pitch when it is given by a man instead of a woman.
Change of Self-Perception
You can transform the negative perceptions of others if you see yourself as a potential game changer and not an outsider. First and foremost, you need to value your own capabilities as a woman entrepreneur. Changing your self-perception is the key that can unlock your infinite potential. Dare to share your brilliant and innovative ideas with the world. So it is critical that you develop excellent skills in this area and make adequate preparation for pitching ideas. This means taking time to think how possible questions can be addressed; and having the firm conviction that your idea is really valuable and practicable.
Presentation Tips
An effective presentation of ideas means expressing yourself in a way that is easy to understand for your listeners; making it as colourful as possible; using many illustrations, since most people will remember that more than precise numbers; and avoiding to overwhelm your audience with too much information which will make them feel bored.
Here are some practical tips for presenting your ideas with impact:
- try to maintain eye contact;
- focus on the main points only;
- use PowerPoint presentations;
- don’t include more than three topics on a visual aid;
- if facts and numbers are important, offer them as handouts which will be given after your presentation.
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